Blogs
Blogs enhance your company's website experience and SEO while providing a platform to talk shop. They're your chance to educate your audience, address common objections, and establish authority. As an engineer who thinks like a marketer, I keep your content relevant and consistent.
The Process
01.
Discuss topics, content calendars, and marketing goals.
02.
Read competitor blogs, study your product, and learn from your experts.
03.
Write!
04.
Revise and edit to your liking.
05.
Done. Post to your website, promote on socials.
The Proof
Client
Prompt
Jim Myers and Sons needed new content that portrayed their business ethos towards choosing quality equipment over the cheapest option on bid day.
Process
JMS gave WaterWrites topics and we proceeded to research how high-quality process equipment is an advantage for those willing to make the investment. JMS' Anthony Sherrill then finished the piece based on his industry experience.
Product
A think piece that reinforces The JMS Way for JMS' Resource Center as well as social media fodder to attract prospects to the company website.
Industry
Water/ Wastewater
Quality Over Price
A lot of groundwork is laid before the bid day arrives. After months of careful design consideration and evaluating proposals from solution providers, the utility managers and consulting engineers are tasked with aligning project proposals with their budget constraints. While cost considerations often lead to selecting wastewater treatment solutions based primarily on price, this approach can result in costly maintenance, inadequate support, and the need for untimely equipment replacements. Opting for quality over price benefits wastewater professionals not only during the design phase, but also on bid day and throughout the equipment’s operational lifespan...
Client
Prompt
EAI Water needed informative content for its new website. Interested in clarifying cost expectations from a cooling tower water treatment system, EAI hired on WaterWrites to delve into the topic.
Process
After interviewing experts on the subject, WaterWrites broke down key points that prospective customers should consider for their cooling tower system. Understanding the customers aren't necessarily in the water industry, the piece is simple and straightforward.
Product
An easy-to-read blog for EAI's website about the different considerations of water treatment systems for cooling tower owners that gives them a better understanding of what to look for when purchasing a new system.
Industry
Industrial Water
What Should a Cooling Tower Water Treatment System Cost?
Cooling towers are typically in the back of a facility’s mind until something goes wrong. So, it’s common when our customers are unsure what operating their cooling tower’s water treatment system should cost. Vendors offer water treatment programs that vary in price and size, which makes it challenging to know which is best for your cooling tower. EAI Water is here to explain how the criteria to use when considering a new cooling tower water treatment program and how to compare programs side by side.
The Packages
